Optimize existing content just before the peak periods.It makes sense because this coincides with when the majority of your target market will be on the lookout for such information. If you sell Umbrellas and are targeting prospects in the US, the smart thing to do is produce a “how not to get wet this season” guide and publish it in June. Create and publish relevant content in their peak periods.So, how should you use this data in your overall content marketing strategy? Here, you’ll notice peak falls in December, representing the entry of the rainy season when people are most interested in searching/shopping for Umbrellas – so they don’t get caught up in the middle of rain - unprepared. Take a quick look at the Google Trends data for the keyword, “Umbrella” in the United States… Is it a great idea selling umbrellas to people experiencing cold in their homes? Nah! So, use Google Trends to find out what ideas are trending in season - and target content accordingly. So, back to how to use Google Trends exactly? Below are 7 solid ways… How to Use Google Trends #1: Be In the Know of Seasonal Trends so You Can Create and Publish the Right Content At the Right Time Our take? We think being able to eliminate repeated searches, say from the same person over a short period gives you way better picture of which keyword to go for, for better results. If only the president raises up his hands in favor of publishing a particular content and a graph is plotted, GKP interprets that as 10 votes while GT shows it as just 1 vote. Okay…imagine a room containing 11 people where the president gets 10 points each time he raises up his hands versus floor members whose vote = 1 point. You see, volume vs popularity - needs some more clarification because they aren’t one and the same. Google Trends and Google Keyword Planner in action for the keyword, “flowers” respectively… #3: Google Trends is absolutely FREE to use #2: Google Trends is not the same as Google Keyword Planner: #1: Google Trends are used primarily for keyword research and content marketing strategy Put another way, it lets you gain insight into the hottest search trends of the moment as well as those developing in popularity over time.īefore we dig deep into how to use Google Trends, here are 3 things to keep in mind: Google Trends is an SEO tool that lets you compare the popularity of search terms and trends. You can seamlessly integrate Google Products like your Ads account & Search Console.Looking for the best ways to use Google Trends to your advantage as a digital marketer? You've come to the right place. You can sift & sort your visitors with dozens of dimensions. With Google Analytics, you can track ROI for your online marketing. What can be tracked with Google Analytics? internet protocol addresses and device identifiers. Your Tracking ID is displayed at the top of the page.īesides, what personal information does Google Analytics collect?Īccording to their Google Ads Data Protection Terms: Service Information, Google Analytics collects the following types of personal data: Online identifiers including cookie identifiers. Under PROPERTY, click Tracking Info > Tracking Code. Select a property from the menu in the PROPERTY column. Similarly, where is the Google Analytics tracking code? Find your Google Analytics ID Select an account from the menu in the ACCOUNT column. ![]() Location – this is derived from the IP address where the hit originated. Browser name – the browser the user is using. URL – the URL of the page the user is viewing. Similarly, you may ask, what data is captured by Google Analytics?īy default, this Google Analytics hit captures data like: The data that Google Analytics uses to provide all the information in your reports comes from these sources: The HTTP request of the user.
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